Why Apple may never have another merchandise as successful as the iPhone
25/07/2014 15:21
But despite a hunger for the next big thing among consumers and investors, do not anticipate another blockbuster anytime soon.
The Cupertino, Calif.-based business AAPL 0.23% red nike blazers.reported third-quarter revenue of $37.4 billion - 53% of which was credited to iPhone sales alone. On the downside, no other product comes close to creating those types of figures. iPad sales hit $5.9 billion in the latest quarter (accounting for 16% of sales), iMac sales were $5.5 billion (15% of sales), iPod sales were $442 million (just 1% of sales). The rest was accounted for by iTunes (12% of sales), plus accessories and services.
For better or for worse, the iPhone will function as firm's core company for quite some time, he says. "A communicating device is just more significant than other types of consumer products - iPod for music in the past and iWatch for fitness as time goes by. Mobiles are commonly one or more per individual instead of one or more per family like PCs and tablets." Folks own more phones than every other gadget, he includes.
Thus far, the iPhone's sales are difficult to defeat, even by Apple. In fiscal 2013, Apple brought in over $90 billion in the iPhone, a merchandise that injected new life in revenue. "People think they'll bring in close to, but not exactly, $100 billion in financial 2014," Colello says. Since its inception, including the first three quarters of fiscal 2014, the iPhone created in revenue over $340 billion. But Neil Mawston, analyst at Strategy Analytics, says, "The days of truly radical initiation may be around for Apple."
And, he adds, other companies' own research and development departments have been beefed up by they so that they don't let one company get the jump on an entire product class again. "Apple now is tracked and copied too closely by the computing and media industries to create surprise merchandises," he adds.
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Apple will likely focus on enhancing existing products. The person says there is more pressure to instigate the same turbulence in consumer electronics that Steve Jobs helped create with the iPod replacing the Walkman and iPhone replacing all other smartphones of that era. "When the person have a leader like Apple at the front of the pack, it is going to suffer the most and get the most coverage," he says.
The magic of Apple comes from re-inventing rather than inventing products, says Aram Sinnreich, media professor. The 2002 Palm OS Treo smartphone had a touch screen and keyboard. "Apple designed, packaged, marketed and encouraged the smartphone in a sense that helped to spur mainstream adoption," the person says. "The person could readily see it doing exactly the same thing with wearable computing, automotive networking, cloud services or other cyborgian stuff." (Envision Google Glasses your grandmother might be comfy wearing.)
Putting that type of stamp on a product category that goes international is no small effort, says Louis Ramirez, senior editor at DealNews.com. "Apple will definitely have another superb merchandise and steal everyone's thunder," he says. Smartphones were once dominated now by BlackBerry, and Palm, Nokia and, wearables are dominated by Garmin GRMN 0.49% , Nike NKE 0.43% and Fitbit. "Apple will shortly launch an iWatch which will join the best characteristics of every wearable out there these days," Ramirez says. "This product will attract everyone -- and not merely fitness geeks." red nike blazers for women.
But can one company be truly struck twice for by lightning? Mawston says, after may be enough. "Apple's iPhone may finally become more like Porsche's 911 sports car, turning into a mature 'aura' model that allows the business to sell a wide variety of other market-but-profitable apparatus on the rear of the iPhone's success," he says.
Technology adviser Jeff Kagan agrees: "We can ask exactly the same question of J.K. Rowling about her Harry Potter novels. Will she ever have a hit the size of Harry Potter again? Maybe, but it's not likely."